About Liz Potenzano

Liz is a passionate marketer with a deep-rooted love for storytelling, strategy, and helping businesses thrive. Raised by small business owners in New Jersey, she witnessed firsthand the dedication and resilience it takes to build something meaningful. That experience shaped her relentless work ethic and commitment to supporting entrepreneurs.

With a background working at media agencies, Havas Media & RPA, and nearly four years at the #1 real estate brokerage in the nation, Compass, Liz blends analytical thinking with boundless creativity. She doesn’t believe in one-size-fits-all solutions—every brand has a unique story, and she’s driven to bring it to life in a way that feels authentic, engaging, and impactful.

Now based in Southern California, Liz finds inspiration in the outdoors, whether hiking through the mountains or unwinding by the ocean. Her experiences on both coasts have given her a broad perspective and an open mind, allowing her to connect with diverse audiences and craft marketing strategies that truly resonate.

Hardworking, imaginative, and deeply invested in her clients' success, Liz is more than just a consultant—she’s a partner in growth, a creative force, and a champion for businesses ready to stand out.